PropMarker

PropMarker: Smarter Property Sourcing for Modern Investors

PropMarker is a smart property sourcing platform designed for modern investors. It streamlines the process of finding and evaluating investment opportunities, saving time and providing actionable insights.

Client

Internal Product

Industry

Real Estate / PropTech

Launch Date

2022

System

React, Laravel

The Challenge

A fragmented UK property data landscape demands a unified, intelligent platform to unlock faster, smarter investment decisions.

The UK property investment ecosystem is flooded with data—but scattered, inconsistent, and time-consuming to process. Investors, agents, and sourcing professionals often spend hours sifting through auction sites, planning portals, and spreadsheets, only to miss out on promising deals due to lack of insight or inefficiency.

There was a clear need for a centralised, intelligent platform that could unify property data, deliver actionable insights, and simplify complex deal analysis—saving time and improving decision-making.

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The Solution

We developed PropMarker, a feature-rich SaaS platform that empowers users to discover, analyse, and present high-potential property deals—all from one intuitive dashboard.

Key Features:

  • Multi-source Deal Sourcing: Auctions, probate, repossessions, and niche off-market leads
  • BMV Deal Analyser: Automatic scoring of below-market-value opportunities using location and property keywords
  • White-Label Reports: Professionally branded, ready-to-share deal reports for agents and sourcers
  • Planning Application Finder: Filter by keywords and locations to spot early-stage development opportunities
  • Property Valuation Tool (NEW): Estimate current property value based on real market trends and historical sales
  • Comparables Generation Tool (NEW): Instantly pull similar sold/for-sale properties to validate pricing and investment decisions
  • Custom APIs: Businesses can request tailored property data feeds to plug into their own tools or workflows
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Development Process

PropMarker evolved from a lightweight MVP to a robust professional platform through:

  • User-driven development: Constant feedback from investors and estate agents shaped the feature roadmap
  • Rapid prototyping: We built and tested tools like the planning application search and valuation engine in agile sprints
  • UX-first design: Simplified, responsive UI for fast browsing and in-depth analysis
  • Continuous iteration: Rolling updates, user onboarding improvements, and performance optimisation
Architecture & Tech Stack
  • Frontend: React, Tailwind, jQuery, Data Tables.
  • Backend: Laravel (controllers/models), third-party APIs (postal services, Land Registry).
  • Database: MySQL (structured data), MongoDB (listings flexibility).
  • Infrastructure: AWS (EC2, S3, Lambda), CI/CD pipelines.
  • Security: OAuth 2.0, GDPR-compliant encryption.
  • Analytics & Monitoring: Google Analytics, Mixpanel, Sentry.
Impact

Measurable Market Impact Through Faster Workflows, Smarter Targeting, and Long-Term Agent Retention

  • 70% faster deal sourcing and outreach workflows.
  • Adopted by leading UK agencies for auctions, sales, and lettings.
  • Higher conversion rates via AI-driven targeting and niche market tools.
  • Strong retention due to regulatory compliance and timesaving.
What's Next

PropMarker’s roadmap continues to expand, with upcoming improvements.

  • Mobile-optimised experience for sourcing on-the-go
  • Smart alerts for specific planning terms or postcode zones
  • Advanced analytics and dashboard reporting for enterprise clients
  • More localised data sets to enhance property valuation precision

We’re on a mission to make PropMarker the go-to platform for property professionals who want data-driven decisions without the noise.